Merchant

The Merchant is an NPC found within the building that is central in the map. The Merchant buys your ingredients for coins. He is depicted as a white rabbit with a red hat. There is a hidden recipe behind the Merchant in his stall that players can obtain.

The Merchant will give you coins in exchange for ingredients. He will pay more for for rarer ingredients such as strawberries and chocolate. Deals provided will reset every 10 minutes. Deals with a "Fire Symbol" on the top left of them signify that the deal is of better value. There is always one "Fire Deal" per reset, and it is always 3x the value of its original price.

Deals
Each item goes for a different sell price, as stated above, here is a list of every deal currently in the game.